The Importance Of Keyword Research In Blogging

As a beginner who’s just diving into the blogging world, this might sound stressful and a bit confusing to you, but don’t panic.

We got you covered!

In this article, we are going to lay everything out to you, in a way that you will quickly grab and keep your blog climbing to the top.

The question here is; What is keyword? Keyword Research? and why is it so important in blogging? And how do you conduct keyword research?We will be explaining that to you below.

Keywords

Basically referred to as SEO keywords, this are words that people type into the search engine to find answers to their questions. Keywords are very essential in blog writing.

Keywords are Relevant for SEO (Search engine optimization). When you use the right, popular keyword, your contents will always rank at the top each time someone types in their questions or query into the search engine. Hence making your blog rank higher on search engine result pages (SERP).

Most bloggers feel they should write whatever they want and however they wish since they have to enjoy their writings, of course that’s alright.

But hey, this is not just all about you, help your readers find what they are looking for, make them find it on your blog/Website! You might have written what they actually need and are looking for, but then the keywords (words) you used do not comply with what they are typing into the search engine.

Hence making it hidden for them and generating less traffic to your blog. Once you use the right, popular and trending keywords, your blog should appear immediately when an audience types in his/her questions which could only means your blog is graciously ranking at the top.

Let’s use myself as an example. Let’s say I’m blogging about health, I’ll have to somewhat add something like ‘Wellness’ to my writings, now, reason is that, this keyword is one of the highly searched keyword for health niche this days and this will of course make my blog come forward immediately a query is typed into the search engine.

If using only this keyword could do this, imagine what plenty of keywords could do for my blog (such as mental wellness, emotional well-being, etc). In essence, we are saying, you have to write what’s necessary and in line with your niche but use keywords that will help your audience get to it and see it on your website.

Keywords are of two types which are the ‘short tail keyword and long tail keyword’.  Short tail keyword comprises one or two keywords such as ‘wellness’, ‘blogging’, ‘how to’. While the long tail keyword consists of three or more keywords such as ‘how to do’, ‘how to make money from blogging’ ‘Prize of Zara bags’ etc.

Generate desirable traffic to your website/blog by using the right trending, highly searched keywords.

What is Keyword Research?

SEO Keyword Research: This is the act of looking for words frequently typed into the search engine by people. This means, finding trending words related to your niche, business and then applying it in your writings, ads so that when they type in the word, your blog appears at the top immediately or be among the first five Google will bring out. Thereby increasing your SEO strategy.

Keyword Research brings to you what topic people care about and will like to find more information on it.

Importance of Keyword Research in Blogging

User intent:

It makes you find out and understand the intent of your Audience. Research keywords actually show you or lay out to you what your audience is likely to type into the search engine.

Relevance:

Helps you modify the content of your blog to answer the questions of your audience.

Blog traffic:

SEO Keyword Research helps you gain ‘Organic traffic’ to your blog.

It makes your contents rank higher in SERP for search queries which will open a great door to several opportunities for you by either increasing your affiliate sales or bringing a desirable number of visitors to your blog/website.

A bit of direction:

Keyword research can make you find the topic/questions to actually write about for your blog.

How to conduct Keyword Research?

First of all, make a bucket list of topics related to your niche/topic. This is the crucial first step in carrying out keyword research. In this process, you will have to create a list of relevant topics that correspond with your blog niche which of course you know your target audience would be interested in.

The list must not be too much in your bucket and should be around maybe 7 or 10

Develop those topics with phrases that you believe your target audience will search for. And then you will have to make sure that these phrases are necessary, related and in line with the topics in your bucket list.

Intent: Search intent is very important in SEO keyword research. This is just like trying to get into the head of your audience and finding out what they are likely to type into the search engine. When you predict this, then you go on to creating your contents around it and make your readers get to it, right away!

Now to the crucial part of conducting keyword research.

Tools:

There are also several tools a blogger can use to conduct SEO keyword research. Aside from looking at Google’s search engine or trying to crack out your brain on what your readers might want to type, there are also easier ways for you to get the right keywords/phrases for your topics. Which are the tools, by following these tools, Keyword Research should be a lot easier for you now.

Below are the reliable tools to use for SEO Keyword Research:

• SEMrush
• Ahrefs

These are the known reliable keyword research tools that most bloggers use to conduct their SEO keyword research.

With this, we hope you can create your popular content that’ll make your blog soar higher.